A recent study conducted by the Consumer Electronics Association
discovered that older women play far more computer games than older men.
The survey suggests that only 35% of men aged 25-34 play computer games whilst a staggering 65% of women of the same age play games. Women are more likely to play free games such as Solitaire
than a man and so despite having minimal representation in the worlds of PC and console gaming, in the world of the freebie game, woman is King (or rather, Queen).
In an interview with Steve König, a senior analyst for the research team, he claimed the results had shown that the types of games the mature female gamer likes "are non-violent, and are not necessarily super competitive against other players."
Fear not men, as it is unlikely that the wife will start beating you at Counter-Strike
any time soon. However, if these results are anything to go by, it is suggests that there is a massive female audience that the majority of game makers are under estimating. One company that has certainly not missed out on this trend is EA. Their fun games site, www.pogo.com
charges over 1 million customers a small monthly fee to play games like Chess or The Sims: Pinball
. Three quarters of their customers are female.
Should more companies target women for their games? Let us know your thoughts on girl power in the News Discussion forum